Nonprofit fundraising is a crowded landscape, and organizations are always looking for ways to do it better than the rest. A few items that can help process in 2018 are donation management software and complete fundraising platforms. Much of this is accomplished by integrating tools that help nonprofits to streamline their operations, communicate well with donors and maximize the fundraising opportunities available.
Donation Management Software Explained
What is donation management software:
Donation management software helps non-profit organizations plan, track and manage donations throughout their entire life cycle. Nonprofit organizations, which often receive a significant proportion of their funding from donors, are among those who most use this technology.
So, let us take a closer look at some of the important features in donation management software.
Centralized Donor Database: A comprehensive donation management software will maintain all the records about a donor in one central place. It also allows organizations to track donor history, preferences and engagement level so that they can contact charity supporters in a truly personalized way.
Easily Pay: Today's software has checkboxes for different payment systems such as credit card features, bank transfers, or mobile payments. This was so that donors could give however it worked best for them.
Managing Recurring Donations — Some donors choose to give on a continuous basis. Recurring giving with the help of donation management software Recurring donations can be an easy thing to sustain through a straightforward process in fundraising platforms, taking care of databases and cutting static manual interventions.
Reporting and Analytics: Powerful reporting tools to help the organization analyze its fundraising results or donor trends & campaign performance. These learnings are priceless when it comes to iterating on future fundraising strategies.
NetCommunity has donor communication tools: integrated email and the ability to target communications, so nonprofits can reach out to individuals with thanks, stories of impact or alerts about upcoming events/campaigns.
The platform of the appearance or fundraising
More akin to a fundraising ecosystem for non-profits, these platforms offer an array of tools and features which cover every area in fund-raise. These can help you with everything from online giving campaigns, event ticketing and peer-to-peer fundraising.
Advantages of Fundraising Platforms
More Exposure: Fundraising platforms offer marketing tools like social media and email promotion for your campaign. This visibility will bring in more awareness and an increase in donations.
Templates for User-Friendly Campaign Creation: These platforms have easy campaign creating templates for the fundraisers. The no-setup campaigns for nonprofits, meaning they can turn campaigns around and get them up-and-running instantaneously when an opportunity arises.
Engagement Tools: A slew of fundraising platforms include tools designed to promote engagement such as shareable social hooks, peer-to-peer leaderboards and gamification features that spark some good-natured competition.
Branded Donation Pages: Allows organizations to create donation pages that are on brand and communicate their mission; This kind of customization can improve the donor experience and increase conversion rates.
Integrated Fundraising Solutions:Being All-in-One solutions, some fundraising platforms also feature functionalities that can be compared to those of donation management software, available at the source.
The Power of Integration
By connecting donation management software to fundraising platforms, nonprofits are able to make its operations a lot more smoother. For instance, such solutions like Werbylo will help organizations in managing donations as well as fundraising campaigns from a centralized platform which can really simplify tracking progress and interacting with supporters.
Simplifying the Process for Donors
This ensures the donors have a very smooth experience as they are interacting with these tools. A donor with intent can find their way from a fundraiser campaign to donation page without inhibition. Today, when the time is such fast for everything; an intuitive manner on a website in used terms increases your percentage of finishing donations.
Data-Driven Decision Making
Incorporating donation management software with fundraising platforms enables organizations to hold vast amounts of data. Nonprofits can analyze donor and campaign data to give them valuable insights into their future fundraising efforts. Knowing what works and doesn't work with your donors construction results in better campaigns AND stronger donor relationships.
Best Practices to Increase Impact
Establish Goals: Before running any campaign, establish clear and measurable goals. This clarity drives your strategies and sets the benchmark to measure success.
Cultivating your donors is not rocket science—it just requires staying in regular contact with them. Be sure to use your donation management software to send personalized messages, updates and a big thank-you showing appreciation for their support.
Utilising social mediaPromote your fundraising campaigns via social mediayou can[]. Leverage the marketing tools available in your fundraising platform to reach a broader and more diverse audience.
Evaluate Performance: Evaluate your campaigns and donor engagement metrics Reinforcement Use the reporting capabilities in your software to surface trends and make adjustments as necessary.
Training: Be ready to spend time on training your team regarding both donation management software and the fundraising platform use. However, training will get the most out of these tools and increase their efficacy as a whole.
Conclusion
New tools can propel an organization to the next level, and online giving platforms are one of them in today's rapidly changing environment for nonprofit fundraising. Donation management software and all-in-one fundraising platforms complement each other in making the donor journey smooth, operational process efficient, and getting huge fundraised value. And by integrating these tools and solutions organizations can deepen a better relationship with their supporters while also establishing that fundraising machine.
While looking at some of the other choices, think about platforms like Werbylo made with dedicated functionality to rectify nonprofit problems. By providing your organizatio n with the tools and strategies needed to grow, you can help communities in a powerful way by making an impact on many levels. Unlock the potential of technology that can help you increase your fundraising and advance your mission.
